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15+ years of ecommerce & Small Business Experience

As a small business owner of 10 years, I understand how difficult the hustle can be. Everything is a priority. Lora Bloom helps breakdown your to-do list and provides encouragement along the way. Every decision made must be smooth, calculated and on the road to profitability.

A Decade of Lessons | Blog

Backlinks Should Be a Priority in Your Floral Business

September 04, 2024

Florists need to spend time building up a bank of relevant backlinks on their websites and less time worrying about social media presence. This is one of the main reasons major online floral retailers rank at the top of search results. They invest in backlinks.

Is Customer Service Dead?

June 17, 2024

Customer service has always been high on my priority list as a business owner. I have bent over backwards and lost money to ensure I didn't lose a customer. In my decade of business ownership, I've really only had a handful of unhappy customers. It was usually a misunderstanding of expectations.

bright summer flower arrangement with sunflower

What does the floral industry really need now? | Part 2

May 31, 2024

It's really important for business owners to be aware of consumer shopping trends. It's these innovations that will dominate in the years to come. The question is, how will your business evolve to these new forms of commerce to stay relevant as new generations of consumers start to dominate the marketplace. You may not like it and fight it for a long time, but shopping and shipping directly to one's doorstep isn't going away.