"I have had several careers in my life. None have captured my heart the way flowers have." -Tammy Myers
The moment I fell in love with the floral industry.
I will never forget the first time I discovered the difference between locally sourced and imported flowers.
It was very early in my first business, First & Bloom, that I explored wholesale options in Seattle. Visiting each wholesaler, I introduced myself and set up accounts. Here, I discovered how a real floral wholesaler operates. You see, imported flowers are packaged up in tightly wrapped boxes and cellophane. As standard procedure for imports, flowers remain tightly wrapped in packaging and held in giant coolers with temperatures between 38-42 degrees to maintain "freshness" to slow the ethylene process. Ethylene is the natural process of a living thing breaking down and decomposing.
At this point, each wholesaler began to look very similar. Big open warehouses, giant grey walk-in coolers, and employees and shoppers moving about.
And then, I walked into the Seattle Wholesale Growers Market. I thought I had died and gone to heaven. Located on the backside of a historical brick building in Georgetown, WA, next to the train tracks was this wholesaler that opened my eyes to what local really was.
Walking into this gorgeous old warehouse, I discovered baskets and branches and bulbs and greenery in all sorts of shapes and colors. There were mosses and lichens and chunks of bark and birch poles, and the list went on. And of course, there were buckets and buckets of freshly cut blooms in ever color and shape. Blooms that were grown by flower farmers and cut from the fields just hours before. All the textures, the rich colors and hues, the sweet fragrant smell of flowers, and the hardworking faces of the farmers themselves completely captured my heart. I do believe it was here in that moment, I fell in love with the floral industry. It was here I found my people. My tribe. It was incredible.
Over the course of a few months, it was here I learned the reason this beautiful wholesaler existed was because the floral industry had some really dark secrets.
A great deal has happened since that day over six years ago. If I could've looked forward to today and predicted the existence of LORA, I never would have guessed this in a million years.
I have poured my heart and soul into this business concept and hope you will experience what makes LORA Bloom so different.