Lora Bloom Blog - Small Business Consulting in Seattle & Beyond

If You Build It, Will They Come? Why Marketing Is the Key to Business Growth

You’ve probably heard the phrase, “If you build it, they will come.” It sounds inspiring — create something amazing, and customers will magically appear....

Redesign Your Brand with Lora Bloom's New Branding Starter Kit

If you feel uninspired by your current logo, avoid using it, or hesitate to hand out a business card with your brand displayed, it...

Why AI Is Becoming Essential for My Small Business

AI has become a game-changer in my small business. From saving time to strengthening my brand voice, tools like ChatGPT and Shopify Magic help...