15+ years of ecommerce & Small Business Experience

As a small business owner with over a decade of experience, I understand how difficult the hustle can be. Everything is a priority. Lora Bloom helps breakdown your to-do list and give encouragement along the way. Every decision made must be smooth, calculated and on the road to profitability.
Reflection After a Year of Transition
Reflection After a Year of Transition

September 20, 2024

I think many florists spend WAY too much time focusing on the beauty of flowers and not enough on the bottom line of their businesses.  It’s really hard, I KNOW! Taking time and digging into the facts or pulse of your online presence can help flip the switch from loss to profit…. And I mean, paying yourself!

Continue Reading

Backlinks Should Be a Priority in Your Floral Business
Backlinks Should Be a Priority in Your Floral Business

September 04, 2024

Florists need to spend time building up a bank of relevant backlinks on their websites and less time worrying about social media presence.  This is one of the main reasons major online floral retailers rank at the top of search results. They invest in backlinks.

Continue Reading

Is Customer Service Dead?
Is Customer Service Dead?

June 17, 2024

Customer service has always been high on my priority list as a business owner.  I have bent over backwards and lost money to ensure I didn't lose a customer. In my decade of business ownership, I've really only had a handful of unhappy customers.  It was usually a misunderstanding of expectations.

Continue Reading